Privacy Policy

Effective Date: 25 Dec 2024

Introduction

At Swirly Peak, we are committed to protecting your privacy and ensuring your personal information is handled securely and responsibly. As a product design agency and portfolio website, we aim to provide transparency and reassurance by outlining how we collect, use, and safeguard your information when you visit our website or use our services.

Swirly Peak Ltd. ("we" or "us") acts as the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR).

1. Information We Collect

We may collect the following types of information, including details related to design inquiries and portfolio feedback:

• Personal Information: Name, email address, phone number, company name, and other details you provide when you contact us or sign up for our services.
• Usage Data: Information about how you interact with our website, such as pages visited, time spent on the site, and other diagnostic data.
• Cookies and Tracking Technologies: Information collected through cookies, beacons, and similar technologies to enhance your browsing experience and for analytics purposes.

2. How We Use Your Information

Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: When you opt-in to receive communications from us.
• Contractual Necessity: To provide the services you request.
• Legitimate Interests: To analyze website usage and improve our services.
• Legal Obligation: When processing is required to comply with applicable laws.

We use the information we collect to:

• Provide and improve our services.
• Respond to your inquiries and support requests.
• Send you updates, such as design case studies, project updates, or other communications (only if you have opted in).
• Analyze website usage and improve our site’s functionality.
• Comply with legal obligations.

3. Sharing Your Information

International Data Transfers

If your personal data is transferred outside the European Economic Area (EEA), we ensure it is protected through measures such as standard contractual clauses approved by the European Commission or through other legally accepted mechanisms.

Sharing Your Information

We do not sell, rent, or trade your personal information. However, we may share your information with:

• Service Providers: Trusted third parties who assist us in operating our website, conducting our business, or servicing you.
• Legal Obligations: Authorities or regulators if required by law or to protect our legal rights.

4. Cookies and Tracking Technologies

Our website uses cookies to enhance your experience, including tracking visitor interactions with our portfolio and design work showcased on the site. You can control cookie preferences through your browser settings. However, disabling cookies may affect the functionality of the website.

5. Data Security and Retention

We implement industry-standard security measures to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

Data Breach Notification

In the unlikely event of a data breach that may impact your rights and freedoms, we will notify you and the ICO without undue delay.

6. Your Rights

You also have the right to lodge a complaint with a supervisory authority. In the UK, this is the Information Commissioner’s Office (ICO). Visit their website at https://ico.org.uk.

Your rights under the UK GDPR include:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your personal information, subject to legal retention obligations.
• Restriction: Request restriction of data processing in certain circumstances (e.g., while a data accuracy dispute is resolved).
• Portability: Request transfer of your data to another service provider.
• Objection: Object to processing, particularly for direct marketing purposes.
• Withdrawal of Consent: Withdraw consent at any time if processing is based on your consent.
• Automated Decision-Making: Receive information about and contest automated decisions that significantly affect you.

To exercise your rights, contact us at hello@swirlypeak.com.

7. Third-Party Links

Our website may contain links to third-party websites, such as design tools, resources, or platforms we recommend or use in our process. We are not responsible for the privacy practices of these websites. Please review their privacy policies before providing any personal information.

8. Children’s Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

10. Contact Us

For any privacy-related concerns, please contact our Data Protection Officer (DPO) at:

Email: nim@swirlypeak.com
Registered Address: Southgate Chambers, 37 Southgate Street, Winchester, SO23 9EH

Thank you for trusting Swirly Peak. Your privacy is important to us.