Savr – Personal Budgeting tool

UX design qualitative research for a personal finance budgeting tool that helps young people identify their spending habits and guides them towards achieving financial independence

The brief of this project was to come up with a money management or banking solution for millennials. We conducted a number of interviews and analysed them with various design thinking methodologies to figure out what are the pain points users face while attempting to manage money.
I collaborated with 3 other UX designers in conducting user research, creating personas & empathy maps of our potential users & creating user flows & journeys.
Through the insights we gained in the discovery phase, I created a low-fi prototype of one user flow & it’s subsequent UI.
Research & Discovery Phase
Initially we chose to conduct interviews with millennials in order to understand their relationship with money and how they use their bank accounts & related apps on a daily basis. Based on the various interviewees, we created the following personas & their empathy maps.
User personas
Personas
Empathy maps for Sam & Betty

Empathy Maps

Insights of interest:
User Insights
The above insights led us to conclude that our main goal was to help our personas achieve financial independence.
Project goal deduction
Initial user journeys & sketches:
User Journey for "Setting a budget"
Initial wireframes
User Interface Designs:

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